Identity design
is an extension of the brand you are trying to create. It elicits
an emotional response in your clients, taking them back to the experience
they felt while interacting with your product or service. I help
my clients create identity designs by seeking to understand their
value proposition and branding strategy. Identities are an extension
of these core concepts. I frequently assist my clients with understanding
their value proposition and branding strategy before beginning the
identity design. Once the value proposition and branding strategy
is clearly articulated, the identity design emerges. Identity designs
are orchestrated throughout the marketing collateral to communicate
your brand and value proposition. Identity Designs Iıve created
follow. I invite you to look for subtle methods used to communicate
my clientıs core concepts.
